What are cookies?
Cookies, pixel tags and similar technologies are small text files containing a string of characters that can be placed on your computer or mobile device that uniquely identify your browser or device. Cookies allow a site or services to know if your computer or device has visited that site or service before. Cookies can then be used to help understand how the site or service is being used, help you navigate between pages efficiently, help remember your preferences, and generally improve your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.
Types of cookies:
a) Technical Cookie
Technical cookies are those used for the sole purpose of carrying out the transmission of certain information on an electronic communications network or as strictly necessary for the provider of an information service to provide services requested explicitly by the subscriber or user. Cookies can be divided into browsing or session guaranteeing normal navigation and use of the website (allowing, for example, a purchase or authentication for access to restricted areas). Analytics cookies, similar to technical cookies, help website owners measure how users interact with content, together with the number of users and how they visit the website. Functionality cookies remember choices made by the user (such as language preference, products selected for purchase) in order to improve service. This type of cookie does not require prior consent from the user.
b) Profiling Cookies
Profiling cookies are designed to create user profiles and offer content in line with the user’s interests or send messages / targeted advertisements. To install this type of cookie a prior consent from the user is required.